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TikTok is introducing a new feature that allows them to reduce the quantity of AI-created content appearing in their feeds. This initiative comes as the service disclosed that it currently hosts more than 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is undergoing trials over the next few weeks before a global release. This advancement coincides with a increase in content created by AI, fueled by recent video-generation tools.

The Broader AI Trend

Recent reports that almost a tenth of the fastest-growing channels on a popular video site exclusively feature content made by AI. A large amount of this content is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is often illogical or bizarre.

“We know from our community that many people enjoy content made with AI tools, ranging from digital art to educational videos, and we intend to give people the power to adjust the amount of that, based on their own preferences,” said a spokesperson.

Scale of AI Content

The platform shared that there are now 1.3 billion videos on its network tagged as AI-generated. Collectively, more than 100 m videos are added to the service daily, making clips made by AI a limited percentage of its complete catalog.

Customizing Your Feed

Users will be capable of reduce or increase the volume of AI content they watch by accessing the topic control setting in the platform and choosing AI-made media. Additional categories that currently be adjusted under the setting include politics, clothing, aesthetics, and movement.

Content Labeling and Policies

Its guidelines require content makers to tag convincing AI-made content, and it bans malicious AI impersonations of public figures or critical incidents. Any believable AI video that is unmarked can be deleted under its community policies.

Furthermore, the service will now add an “AI-made” tag to content produced via its proprietary AI systems, or identified by an cross-platform project for recognizing content made by AI. This action is aimed to stop users from attempting to bypass the tagging system.

AI Literacy Programs

The platform is also introducing a $2 million AI literacy fund for professionals and institutions to develop learning resources about responsible artificial intelligence. This project will assist charitable organizations focused on educating programming and robotics.

Platform Protection

The platform has defended its content review process, during controversy over plans to cut jobs for numerous review team members in the UK. TikTok is expected to cut 439 jobs in its content moderation division in London, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.

A trust and safety lead clarified that people-led review would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content seen by safety staff over the past year due to the use of its automated systems.

We believe it is crucial to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”